Our Story

Who are we? We are Superparents and we got you!

Know the feeling of endless errands that are constantly popping up on a minute’s notice? Wishing you had a best friend/personal assistant combo to help with everything? Well, that’s us! We get it, and we got you!

We are parents who, by joining forces and networks, know everyone and everything, and we are taking our communities to the next level. We gather all the trusted recommendations of your neighbors and friends in your neighborhood when you need them. Search for the help you need, find who are that your friends recommend that is available at the time you need and book it. Done! 

Abigail Auerbach-Perets- Founder & CEO

With over 20 years of experience in leadership positions at major retailers like H&M and Macy’s, I am a seasoned professional with a focus on consumer behavior. As a busy career woman and mother of three, I juggle board meetings, team leadership, and other responsibilities while coordinating babysitters, tutors, music lessons, carpooling, and whatever else needs to be done on any given day. To increase efficiency and reduce the time spent on repetitive tasks, I founded EazyDone, which leverages the trust factor of friends’ recommendations while streamlining coordination tasks. This allows me to spend more time with my family and pursuing my passions without feeling overwhelmed.

Ido Margalit - CTO

Ido has a proven track record in creating new products and leading innovative business solutions. He launched multiple enterprise technology products and ensured the delivery of quality software and services to customers. Ido is passionate about building great products with exceptional people who love working together. Ido is also a busy dad to three kids.

Adina Zarchan - Community Development & Engagement

Adina is a people person. A natural connector and business strategist, she has over two decades of experience leading and growing organizations using a team-based approach. She loves cultivating talent and helping build communities. When Adina is not building systems and collaborating with others, she can be found exploring and vacationing across the globe and caring for her very cute rescue dog, Gracie.

Erin Robbins - Marketing & Communications

When not writing and catching typos or conjuring up a brand identity, Erin spends as much time with her three kids and three dogs as possible. They are at the heart of everything she does and the main reason she has a to-do list a mile long. Time is the one thing she needs the most – to plan a family adventure, finish a book or share a coffee with a friend. Erin is always on the lookout for ways to make her life just a little bit easier, so she can focus on what really matters.

Bil Zarch - Community Ambassador & Business Strategy

Bil gets psyched by making a connection for someone. He is an engaged dad with a lot on his plate, balancing work, parenthood and fun. Bil is looking to spend his precious time with my 13 and 10-year-old kids doing interesting things. He has spent his career building strong, prosperous communities that are full of meaning. Creating quality interactions has been a cornerstone of his career, and being able to think about what busy parents need and want so they can focus on the stuff that matters gives Bil a lot of joy.